The Influence of Personality, Shop Enjoyment, and Impulsive Buying Tendency on Impulsive Buying Behavior in Transmart Ngagel Surabaya
Purpose: This study aims to analyse the correlation between personality, shop enjoyment, impulsive buying tendency and impulsive buying behaviour statistically. Design/methodology/approach: This study is a quantitative study. Findings: From all the hypotheses proposed, only 3 out of 7 that ar...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2020-03-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1011 |