Investigating Brand Equity in Sports Product Advertisements and Recommending it to Consumers
Purpose: This research aimed to study brand equity in product advertisements and its recommendation to other consumers.Methodology: The statistical population of the research consists of all physical education students of Kermanshah province who were consumers of sports goods. Four hundred people we...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2022-07-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_6688_573fcbddd6793cfe2443235cf4b81c25.pdf |