Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara
<p><strong><em> </em></strong><em>The objective of the research was to find out and to analyze to what extent the influence of service marketing mix and service quality on students’ satisfaction in Management Study Program, Faculty of Economics, UMSU. The type of...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Sumatera Utara
2017-07-01
|
| Series: | Jurnal Ilmiah Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/113 |
| _version_ | 1828345510250938368 |
|---|---|
| author | Dedek Kurniawan Gultom Paham Ginting Beby KF Sembiring |
| author_facet | Dedek Kurniawan Gultom Paham Ginting Beby KF Sembiring |
| author_sort | Dedek Kurniawan Gultom |
| collection | DOAJ |
| description | <p><strong><em> </em></strong><em>The objective of the research was to find out and to analyze to what extent the influence of service marketing mix and service quality on students’ satisfaction in Management Study Program, Faculty of Economics, UMSU. The type of the research was an explanatory study. The result of the research showed that service marketing mix which consisted of product, location, process, people, physical evidence, and service quality which consisted of direct evidence, reliability, response, security, and empathy simultaneously had positive influence on students’ satisfaction, while the cost for education had negative influence. </em></p> |
| first_indexed | 2024-04-14T00:13:02Z |
| format | Article |
| id | doaj.art-3f2f7d3016044bb4810d5e4ad7e48030 |
| institution | Directory Open Access Journal |
| issn | 1693-7619 2580-4170 |
| language | Indonesian |
| last_indexed | 2024-04-14T00:13:02Z |
| publishDate | 2017-07-01 |
| publisher | Universitas Muhammadiyah Sumatera Utara |
| record_format | Article |
| series | Jurnal Ilmiah Manajemen dan Bisnis |
| spelling | doaj.art-3f2f7d3016044bb4810d5e4ad7e480302022-12-22T02:23:15ZindUniversitas Muhammadiyah Sumatera UtaraJurnal Ilmiah Manajemen dan Bisnis1693-76192580-41702017-07-01140110.30596/jimb.v14i01.11355Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera UtaraDedek Kurniawan Gultom0Paham Ginting1Beby KF Sembiring2Universitas Muhammadiyah Sumatera UtaraUniversitas Sumatera UtaraUniversitas Sumatera Utara<p><strong><em> </em></strong><em>The objective of the research was to find out and to analyze to what extent the influence of service marketing mix and service quality on students’ satisfaction in Management Study Program, Faculty of Economics, UMSU. The type of the research was an explanatory study. The result of the research showed that service marketing mix which consisted of product, location, process, people, physical evidence, and service quality which consisted of direct evidence, reliability, response, security, and empathy simultaneously had positive influence on students’ satisfaction, while the cost for education had negative influence. </em></p>http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/113manajemen |
| spellingShingle | Dedek Kurniawan Gultom Paham Ginting Beby KF Sembiring Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara Jurnal Ilmiah Manajemen dan Bisnis manajemen |
| title | Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara |
| title_full | Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara |
| title_fullStr | Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara |
| title_full_unstemmed | Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara |
| title_short | Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara |
| title_sort | pengaruh bauran pemasaran jasa dan kualitas pelayanan terhadap kepuasan mahasiswa program studi manajemen fakultas ekonomi universitas muhammadiyah sumatera utara |
| topic | manajemen |
| url | http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/113 |
| work_keys_str_mv | AT dedekkurniawangultom pengaruhbauranpemasaranjasadankualitaspelayananterhadapkepuasanmahasiswaprogramstudimanajemenfakultasekonomiuniversitasmuhammadiyahsumaterautara AT pahamginting pengaruhbauranpemasaranjasadankualitaspelayananterhadapkepuasanmahasiswaprogramstudimanajemenfakultasekonomiuniversitasmuhammadiyahsumaterautara AT bebykfsembiring pengaruhbauranpemasaranjasadankualitaspelayananterhadapkepuasanmahasiswaprogramstudimanajemenfakultasekonomiuniversitasmuhammadiyahsumaterautara |