Caracterization of the process of forming strategic alliances
The union between companies has represented an increase in their competitive capabilities. The strategic alliances have been shown as alternatives for the adequacy of the conduct and organizational framework of the companies toward the market and the world economic juncture. Nevertheless, researches...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2009-03-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/72 |