Indonesian Tourists’ Preferences Influence of Conscious and Unconscious Motives

Motivation is the foremost variable to explain the travel preferences. It is identified that there are two motives of travelling: inner intention as the unconscious motives and outer magnet as the conscious motives. Inner intentions derive from tourists’ mindset and push the actor to perform. Outer...

Full description

Bibliographic Details
Main Authors: Ismayanti Ismayanti, Ina Djamhur, Levyda Levyda
Format: Article
Language:English
Published: Bina Nusantara University 2011-03-01
Series:Journal the Winners
Subjects:
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/680