The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs
Purpose: This study aimed to investigate the relationship between sensory marketing and customer satisfaction and loyalty of luxury sports clubs.Methodology: The study's statistical population includes all customers of luxury sports complexes and clubs in Mashhad. Using stratified random sampli...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2021-07-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_6265_fb7e01cb1ae84a714ef6fd9736b0f017.pdf |