Market orientation and SCM strategy on SME organizational performances: the mediating effect of market performance

Market orientation and SCM strategy on SME organizational performances: the mediating effect of market performance

AbstractThis study aims to examine the effects of market orientation and SCM strategy on SME financial performance and operational performance by using market performance as the mediating variable. A simple random sampling technique was employed. A total of 150 SME managers and owners participated i...

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Bibliographic Details
Main Authors: Maun Jamaludin, Hari Busthomi, Soma Gantika, Abdul Rosid, Erry Sunarya, Tuah Nur
Format: Article
Language:English
Published: Taylor & Francis Group 2022-12-01
Series:Cogent Economics & Finance
Subjects:
market orientation
SCM Strategy
Market Performance
Financial Performance
Operational Performance
Online Access:https://www.tandfonline.com/doi/10.1080/23322039.2022.2157117

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https://www.tandfonline.com/doi/10.1080/23322039.2022.2157117

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