Market orientation and SCM strategy on SME organizational performances: the mediating effect of market performance
AbstractThis study aims to examine the effects of market orientation and SCM strategy on SME financial performance and operational performance by using market performance as the mediating variable. A simple random sampling technique was employed. A total of 150 SME managers and owners participated i...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2022-12-01
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| Series: | Cogent Economics & Finance |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23322039.2022.2157117 |
| _version_ | 1797980875298701312 |
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| author | Maun Jamaludin Hari Busthomi Soma Gantika Abdul Rosid Erry Sunarya Tuah Nur |
| author_facet | Maun Jamaludin Hari Busthomi Soma Gantika Abdul Rosid Erry Sunarya Tuah Nur |
| author_sort | Maun Jamaludin |
| collection | DOAJ |
| description | AbstractThis study aims to examine the effects of market orientation and SCM strategy on SME financial performance and operational performance by using market performance as the mediating variable. A simple random sampling technique was employed. A total of 150 SME managers and owners participated in this study. By using Structural Equation Model (SEM) with AMOS 20 software, the results found the positive effects of market orientation on market performance and on financial performance. A positive effect was also obtained in examining the relationship between SCM strategy on market and operational performances. Market performance is also empirically proven to have a significant influence on operational performance. However, the results found no significant influence of market orientation on market and financial performances. The mediating testing showed that market performance strengthens the effect of SCM strategy on operational and financial performances. The results practically highlight the need for SMEs to rely on aspects of supply chain sustainability and be oriented to existing consumer demand patterns to encourage increased and sustainable business performance. Theoretically, the findings reveal SMEs’ emphasis on the strength of SCM strategy as a marketing focus and underscore the need to satisfy end customers and supply chain management members. |
| first_indexed | 2024-04-11T06:00:47Z |
| format | Article |
| id | doaj.art-3f5e195256224e9bb9194b1da6c0b296 |
| institution | Directory Open Access Journal |
| issn | 2332-2039 |
| language | English |
| last_indexed | 2024-04-11T06:00:47Z |
| publishDate | 2022-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Economics & Finance |
| spelling | doaj.art-3f5e195256224e9bb9194b1da6c0b2962022-12-22T04:41:40ZengTaylor & Francis GroupCogent Economics & Finance2332-20392022-12-0110110.1080/23322039.2022.2157117Market orientation and SCM strategy on SME organizational performances: the mediating effect of market performanceMaun Jamaludin0Hari Busthomi1Soma Gantika2Abdul Rosid3Erry Sunarya4Tuah Nur5Department of Business Administration, Universitas Pasundan, Bandung, IndonesiaDepartment of Public Administration, Universitas Pasundan, Bandung, IndonesiaDepartment of Public Administration, Universitas Pasundan, Bandung, IndonesiaDepartment of Business Administration, Universitas Pasundan, Bandung, IndonesiaDepartment Masters of Administration Sciences, Faculty of Administration Sciences and Humanities, Universitas Muhammadiyah Sukabumi, West Java, IndonesiaDepartment Masters of Administration Sciences, Faculty of Administration Sciences and Humanities, Universitas Muhammadiyah Sukabumi, West Java, IndonesiaAbstractThis study aims to examine the effects of market orientation and SCM strategy on SME financial performance and operational performance by using market performance as the mediating variable. A simple random sampling technique was employed. A total of 150 SME managers and owners participated in this study. By using Structural Equation Model (SEM) with AMOS 20 software, the results found the positive effects of market orientation on market performance and on financial performance. A positive effect was also obtained in examining the relationship between SCM strategy on market and operational performances. Market performance is also empirically proven to have a significant influence on operational performance. However, the results found no significant influence of market orientation on market and financial performances. The mediating testing showed that market performance strengthens the effect of SCM strategy on operational and financial performances. The results practically highlight the need for SMEs to rely on aspects of supply chain sustainability and be oriented to existing consumer demand patterns to encourage increased and sustainable business performance. Theoretically, the findings reveal SMEs’ emphasis on the strength of SCM strategy as a marketing focus and underscore the need to satisfy end customers and supply chain management members.https://www.tandfonline.com/doi/10.1080/23322039.2022.2157117market orientationSCM StrategyMarket PerformanceFinancial PerformanceOperational Performance |
| spellingShingle | Maun Jamaludin Hari Busthomi Soma Gantika Abdul Rosid Erry Sunarya Tuah Nur Market orientation and SCM strategy on SME organizational performances: the mediating effect of market performance Cogent Economics & Finance market orientation SCM Strategy Market Performance Financial Performance Operational Performance |
| title | Market orientation and SCM strategy on SME organizational performances: the mediating effect of market performance |
| title_full | Market orientation and SCM strategy on SME organizational performances: the mediating effect of market performance |
| title_fullStr | Market orientation and SCM strategy on SME organizational performances: the mediating effect of market performance |
| title_full_unstemmed | Market orientation and SCM strategy on SME organizational performances: the mediating effect of market performance |
| title_short | Market orientation and SCM strategy on SME organizational performances: the mediating effect of market performance |
| title_sort | market orientation and scm strategy on sme organizational performances the mediating effect of market performance |
| topic | market orientation SCM Strategy Market Performance Financial Performance Operational Performance |
| url | https://www.tandfonline.com/doi/10.1080/23322039.2022.2157117 |
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