Misperception of peer beliefs reinforces inequitable gender norms among Tanzanian men

Gender role ideology, i.e. beliefs about how genders should behave, is shaped by social learning. Accordingly, if perceptions about the beliefs of others are inaccurate this may impact trajectories of cultural change. Consistent with this premise, recent studies report evidence of a tendency to over...

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Main Authors: David W. Lawson, Zhian Chen, Joseph A. Kilgallen, Charlotte O. Brand, Alexander M. Ishungisa, Susan B. Schaffnit, Yusufu Kumogola, Mark Urassa
Format: Article
Language:English
Published: Cambridge University Press 2024-01-01
Series:Evolutionary Human Sciences
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S2513843X24000069/type/journal_article
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author David W. Lawson
Zhian Chen
Joseph A. Kilgallen
Charlotte O. Brand
Alexander M. Ishungisa
Susan B. Schaffnit
Yusufu Kumogola
Mark Urassa
author_facet David W. Lawson
Zhian Chen
Joseph A. Kilgallen
Charlotte O. Brand
Alexander M. Ishungisa
Susan B. Schaffnit
Yusufu Kumogola
Mark Urassa
author_sort David W. Lawson
collection DOAJ
description Gender role ideology, i.e. beliefs about how genders should behave, is shaped by social learning. Accordingly, if perceptions about the beliefs of others are inaccurate this may impact trajectories of cultural change. Consistent with this premise, recent studies report evidence of a tendency to overestimate peer support for inequitable gender norms, especially among men, and that correcting apparent ‘norm misperception’ promotes transitions to relatively egalitarian beliefs. However, supporting evidence largely relies on self-report measures vulnerable to social desirability bias. Consequently, observed patterns may reflect researcher measurement error rather than participant misperception. Addressing this shortcoming, we examine men's gender role ideology using both conventional self-reported and a novel wife-reported measure of men's beliefs in an urbanising community in Tanzania. We confirm that participants overestimate peer support for gender inequity. However, the latter measure, which we argue more accurately captures men's true beliefs, implies that this tendency is relatively modest in magnitude and scope. Overestimation was most pronounced among men holding relatively inequitable beliefs, consistent with misperception of peer beliefs reinforcing inequitable norms. Furthermore, older and poorly educated men overestimated peer support for gender inequity the most, suggesting that outdated and limited social information contribute to norm misperception in this context.
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spelling doaj.art-3f721414b2eb4b1c8873e5a6bc0fb13a2024-03-20T08:55:12ZengCambridge University PressEvolutionary Human Sciences2513-843X2024-01-01610.1017/ehs.2024.6Misperception of peer beliefs reinforces inequitable gender norms among Tanzanian menDavid W. Lawson0https://orcid.org/0000-0002-1550-2615Zhian Chen1Joseph A. Kilgallen2Charlotte O. Brand3https://orcid.org/0000-0003-1285-2174Alexander M. Ishungisa4Susan B. Schaffnit5Yusufu Kumogola6Mark Urassa7Department of Anthropology, University of California, Santa Barbara, USADepartment of Anthropology, University of California, Santa Barbara, USADepartment of Anthropology, University of California, Santa Barbara, USAHuman Behaviour and Cultural Evolution Group, College of Life and Environmental Sciences, University of Exeter, Penryn, UKNational Institute for Medical Research, Mwanza, Tanzania Muhimbili University of Health and Allied Sciences, Dar es Salaam, TanzaniaDepartment of Anthropology, Pennsylvania State University, USANational Institute for Medical Research, Mwanza, TanzaniaNational Institute for Medical Research, Mwanza, TanzaniaGender role ideology, i.e. beliefs about how genders should behave, is shaped by social learning. Accordingly, if perceptions about the beliefs of others are inaccurate this may impact trajectories of cultural change. Consistent with this premise, recent studies report evidence of a tendency to overestimate peer support for inequitable gender norms, especially among men, and that correcting apparent ‘norm misperception’ promotes transitions to relatively egalitarian beliefs. However, supporting evidence largely relies on self-report measures vulnerable to social desirability bias. Consequently, observed patterns may reflect researcher measurement error rather than participant misperception. Addressing this shortcoming, we examine men's gender role ideology using both conventional self-reported and a novel wife-reported measure of men's beliefs in an urbanising community in Tanzania. We confirm that participants overestimate peer support for gender inequity. However, the latter measure, which we argue more accurately captures men's true beliefs, implies that this tendency is relatively modest in magnitude and scope. Overestimation was most pronounced among men holding relatively inequitable beliefs, consistent with misperception of peer beliefs reinforcing inequitable norms. Furthermore, older and poorly educated men overestimated peer support for gender inequity the most, suggesting that outdated and limited social information contribute to norm misperception in this context.https://www.cambridge.org/core/product/identifier/S2513843X24000069/type/journal_articleCultural evolutionsocial learningsocial normsglobal healthgender
spellingShingle David W. Lawson
Zhian Chen
Joseph A. Kilgallen
Charlotte O. Brand
Alexander M. Ishungisa
Susan B. Schaffnit
Yusufu Kumogola
Mark Urassa
Misperception of peer beliefs reinforces inequitable gender norms among Tanzanian men
Evolutionary Human Sciences
Cultural evolution
social learning
social norms
global health
gender
title Misperception of peer beliefs reinforces inequitable gender norms among Tanzanian men
title_full Misperception of peer beliefs reinforces inequitable gender norms among Tanzanian men
title_fullStr Misperception of peer beliefs reinforces inequitable gender norms among Tanzanian men
title_full_unstemmed Misperception of peer beliefs reinforces inequitable gender norms among Tanzanian men
title_short Misperception of peer beliefs reinforces inequitable gender norms among Tanzanian men
title_sort misperception of peer beliefs reinforces inequitable gender norms among tanzanian men
topic Cultural evolution
social learning
social norms
global health
gender
url https://www.cambridge.org/core/product/identifier/S2513843X24000069/type/journal_article
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