The Effect of Social Media Brand Engagement on South African Consumers’ Purchase Intentions
Social media has perennially transformed consumers’ purchasing cycles. Today, consumers can effortlessly conduct online information searches about brands based on their interest in brands' social media pages or read brand reviews made by other consumers on social media networks. Social media i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research and Postgraduate Support Directorate
2023-09-01
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| Series: | African Journal of Inter-Multidisciplinary Studies |
| Subjects: | |
| Online Access: | https://journals.dut.ac.za/index.php/ajims/article/view/1158 |