Impact of Consumer Strategic Behavior on the Supplier Channel Selection in a Retailing Platform
Flourishing online retailing has spawned the agency selling channel, which motivates suppliers to choose among traditional reselling (R), agency selling (A), and hybrid channel strategies (H). In this paper, considering a supplier and a retail platform facing strategic consumers, we develop a Stacke...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Hindawi-Wiley
2023-01-01
|
| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2023/6302790 |