From CRM to Social CRM and FRM
C-R-M stands for Customer Relationship Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them. While a CRM system may not elicit as much enthusiasm these days as social networking platforms like Facebook or Twitt...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2016-04-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2016_1/EnacheNovacSbughea.pdf |