Differences in retailer interfaces in assortment planning and communication strategies for homogenized baby food products

Differences in retailer interfaces in assortment planning and communication strategies for homogenized baby food products

This research analyzed the assortment size and depth, marketing characteristics, price policies and communication strategies in large-retail chains and online distributions for homogenized baby food. Comparisons of the assortment composition were made considering defined product categories based on...

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Bibliographic Details
Main Authors: Stefano Massaglia, Valentina Maria Merlino, Antonina Sparacino, Giulia Mastromonaco, Danielle Borra
Format: Article
Language:English
Published: AIMS Press 2023-03-01
Series:AIMS Agriculture and Food
Subjects:
assortment planning
homogenized baby food
large retail chain
marketing claims
marketing strategies
online sales
physical stores
Online Access:https://www.aimspress.com/article/doi/10.3934/agrfood.2023017?viewType=HTML

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https://www.aimspress.com/article/doi/10.3934/agrfood.2023017?viewType=HTML

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