Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry
Introduction: Customers’ attitude is an important factor for their purchase behavior. To change this behavior, customers attitude can be first changed through tasks such as advertising and sales promotion. So, using customers’ attitude, their behavior can be predicted. In the present era, in additio...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-04-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2823_63a4156d8e35106afe53e05c1e4881cd.pdf |