Analisis Strategi Pemasaran Pengusaha Batik Kelurahan Banyurip Pekalongan Dengan Pendekatan Marketing Mix Berbasis Syariah
This study aims to explore the marketing strategies of Banyurip urban batik entrepreneurs in Pekalongan city, with qualitative types of filed research. The collection technique uses interview, observation and documentation methods. The results of the study that batik entrepreneurs in Banyurip villag...
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| Format: | Article |
| Language: | English |
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Institut Agama Islam Negeri Kendari
2019-08-01
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| Series: | Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam |
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| Online Access: | https://ejournal.iainkendari.ac.id/index.php/lifalah/article/view/1345 |