Development of Customer Loyalty Model on Online Transportation Service: A Case Study in Indonesia

Development of Customer Loyalty Model on Online Transportation Service: A Case Study in Indonesia

The impact of technology on public transport has led to a new online transportation service. Its emergence makes the competition increasingly competitive. Therefore, customer loyalty becomes an important aspect of winning the competition. This research analyzed the effect of customer service, servic...

Full description

Bibliographic Details
Main Authors: Budhi Prihartono, Karina Rizky Ismantia, Fidruzal Fahlevi
Format: Article
Language:English
Published: Jurusan Teknik Industri, Fakultas Teknik Universitas Muhammadiyah Malang 2023-03-01
Series:Jurnal Teknik Industri
Subjects:
customer loyalty
customer satisfaction
service factors
online transportation
multigroup sem
Online Access:https://ejournal.umm.ac.id/index.php/industri/article/view/22533

Similar Items

Similar Items