Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship
Considering the informational overwhelm of the last few years and given the rise in new entrepreneurship of communication means, the optimization of commercial communication's marketing has become one of the primary objectives of marketing strategy. The quantitative computation of the number of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-09-01
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| Series: | Sustainable Technology and Entrepreneurship |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2773032823000329 |