Ubicool - From Theory to Practice
Recruitment and management of volunteers in non-profit organizations is a fundamental activity in increasing these organizations’ capacity and one that can benefit considerably from applying marketing principles. However, these organizations are found to have difficulty in applying marketing princi...
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| Format: | Article |
| Language: | English |
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Research Centre for Tourism, Sustainability and Well-being - CinTurs; University of Algarve
2015-09-01
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| Series: | Journal of Spatial and Organizational Dynamics |
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| Online Access: | http://www.cieo.pt/journal/J_3_2015/article2.pdf |