Features of Marketing Promo-Campaigns of Ukrainian Confectionery Manufacturers within Domestic and Foreign Markets
The confectionery industry is of significant importance for the stable development of the country for many economic reasons, it’s an ancient and effective industry, creating serious competition in the international market of confectionery products. Therefore the purpose of the scientific article is...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mukachevo State University
2021-12-01
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| Series: | Науковий вісник Мукачівського державного університету. Серія Економіка |
| Subjects: | |
| Online Access: | https://economics-msu.com.ua/en/journals/tom-8-4-2021/osoblivosti-marketingovikh-promo-kampaniy-ukrayinskikh-virobnikiv-konditerskikh-virobiv-na-vnutrishnomu-ta-zovnishnomu-rinkakh |