Median ilmaisuvoimaisuus pörssiyhtiöiden sijoittajille suunnatussa viestinnässä

Inspired by the development of digital communication, listed companies are constantly developing new ways to serve and attract interested audiences on their Investor Relations websites. This paper focuses on the types and variety of multimodal semiotic resources employed on Investor Relations websit...

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Bibliographic Details
Main Author: Merja Koskela
Format: Article
Language:deu
Published: VAKKI Communication Research Association 2018-12-01
Series:VAKKI Publications
Subjects:
Online Access:https://vakki.net/publications/2018/VAKKI2018_Koskela.pdf