Information and analytical technologies in branding innovation development territory
Nowadays the preservation of their own positions for the territories is conditioned by development of competitive brand accumulating a set of competitive advantages. The relevance of the article is determined by the increased interest in the sphere of territory branding, where the innovative essence...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Tomsk Polytechnic University
2019-05-01
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| Series: | Известия Томского политехнического университета: Инжиниринг георесурсов |
| Subjects: | |
| Online Access: | http://izvestiya.tpu.ru/archive/article/view/1382 |