Social Commerce Adoption: A Consumer’s Perspective to an Emergent Frontier
The mass diffusion of social media has enabled new commercial models in retailing. It heralded the emergence of social commerce, with consumers and retailers interacting and transacting through a multitude of social media. While the organizational benefits of such interactions have attracted much at...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi-Wiley
2023-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/2023/3239491 |