Pengaruh Harga, Reputasi, Kualitas Jasa, Promosi, Keterpaksaan Berpindah, Dan Rekomensasi Pada Perilaku Nasabah Berpindah Bank
The aim of this research is to measure the effect of price, reputation, service quality, promotion, involuntary switching and recommendation to customer bank switching behavior. Customer switching behavior creates negative impact to market share, decreases profit, loss revenue and investment, and co...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2008-12-01
|
| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/2371 |