Social media platforms in sustainability communication of Polish social enterprises from the IT industry and beyond
The article aims to identify and compare behaviour patterns of Polish social enterprises, especially those operating in the IT branch and using social media to communicate with their clients. The research consisted of a multidimensional qualitative and quantitative content analysis, including Cramér...
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Format: | Article |
Language: | English |
Published: |
Sciendo
2023-06-01
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Series: | Engineering Management in Production and Services |
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Online Access: | https://doi.org/10.2478/emj-2023-0010 |