The effectiveness of 360° videos for environmental communication. Exploring the impact of different types of storytelling

Over the past years, virtual reality (VR) has found applicability in several fields, including environmental communication. Previous research stressed that immersive media reception leads to feelings of spatial presence that result in attitudinal and behavioral changes. Given that peer recommendatio...

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Bibliographic Details
Main Authors: Christof Amrhein, Delia Cristina Balaban
Format: Article
Language:English
Published: Elsevier 2024-03-01
Series:Computers in Human Behavior Reports
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2451958824000010