The Trusting Beliefs of Users and the Intention to Continue Making Purchases via Social Commerce

The Trusting Beliefs of Users and the Intention to Continue Making Purchases via Social Commerce

Introduction/Main Objectives: This study aims to examine the influence of a user’s trusting beliefs on the intention to continue making purchases via social commerce. Indonesia is ranked 4th in the world for the most active online users of social media. Thus, it is necessary to investigate the infl...

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Bibliographic Details
Main Authors: Ghina Fitri Ariesta Susilo, Utpala Rani, Siti Afidatul Khotijah
Format: Article
Language:English
Published: Universitas Gadjah Mada 2022-01-01
Series:Journal of Indonesian Economy and Business
Subjects:
trusting beliefs
continuance intention
making purchase
social commerce
Online Access:https://journal.ugm.ac.id/v3/jieb/article/view/1402

Internet

https://journal.ugm.ac.id/v3/jieb/article/view/1402

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