Mediasi Customer Engagement Behavior : Digital Marketing dan Kualitas Makanan Guna Mencapai Kepuasan dan Keputusan Pembelian Konsumen

Mediasi Customer Engagement Behavior : Digital Marketing dan Kualitas Makanan Guna Mencapai Kepuasan dan Keputusan Pembelian Konsumen

Purpose– This research aims to understand the mediating role of Customer Engagement in the relationship between digital marketing strategies and Food Quality on the level of consumer satisfaction and purchasing decisions in the Medan City culinary industry. Methodology– This study combines quantita...

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Bibliographic Details
Main Authors: Muhammad Fahmi, Muhammad Taufik Lesmana, Muhammad Andi Prayogi
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Sumatera Utara 2024-06-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Subjects:
digital marketing, food quality, customer engagement, customer satisfaction.
Online Access:https://jurnal.umsu.ac.id/index.php/mbisnis/article/view/16610

Internet

https://jurnal.umsu.ac.id/index.php/mbisnis/article/view/16610

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