PRODUCT CONFIGURATION CAPABILITY FOR IMPROVING MARKETING PERFORMANCE OF SMALL AND MEDIUM METAL INDUSTRY IN CENTRAL JAVA - INDONESIA
This study explored and examined the role of product configuration capabilities to improve marketing performance. Product configuration capability represented the company's capability to configure products with visibility/clarity of product origin, products that were different from competitors...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2021-09-01
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| Series: | Jurnal Manajemen dan Wirausaha |
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