Personalization – A Key Element in Creating Better Customer Experiences
The personalization of the way of communication, but also of the products and services is a tendency that is being discussed more and more and at the level of all companies. The nature and characteristics of services make the process of buying more complicated compared to goods due to the complexity...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2021-12-01
|
| Series: | Expert Journal of Business and Management |
| Subjects: | |
| Online Access: | https://business.expertjournals.com/23446781-909/ |