Det oversete samskabelsesfelt i den digitale branche
Co-creation is typically a strategic choice based on the desire to position the company in the industry or, for the simple reason, to gain access to valuable knowledge (Ojasalo 2003). No matter what reasons lies behind, the company, including the management team, is aware that external factors and k...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Danish |
| Published: |
Aalborg University Open Publishing
2022-05-01
|
| Series: | Akademisk Kvarter |
| Subjects: | |
| Online Access: | https://journals.aau.dk/index.php/ak/article/view/7254 |