An Examination of Applied Ethics and Stakeholder Management on Top Corporate Websites

A content analysis was conducted using a random interval sample of the 2008 Fortune® 500 list of the largest US corporations to explore their application of ethics and stakeholder management. Seventy-two of the 500 were quantified along the lines of the content of their corporate website related...

Full description

Bibliographic Details
Main Author: Shannon Arrowood Bowen
Format: Article
Language:English
Published: Insitute for Public Relations 2010-12-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/An-Examination.pdf