The Role of Parasocial Interaction in Impulse Buying Behavior in Social Commerce Instagram Considering Social Class and Generation
According to the results of recent studies, the reasons for impulse purchases differ between social classes and different generations. Factors affecting impulse buying behavior in the context of parasocial interaction, including related social features, social class and generation, can be used to pr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Mashhad: Behzad Hassannezhad Kashani
2025-02-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_216187_936d7e24421cfda3eb651eec34770b95.pdf |