Impact of the Salespeople’s Personality Traits and Relationship-Oriented Behavior on Customer Loyalty Case Study: Life and Savings Insurance
Purpose: This research intends to investigate the effects of the salespeople's characteristics and the seller-customer interaction on the quality of interactive relations and loyalty among the customers of the insurance industry. Methodology: Statistical population consisted of Karaj Branch of...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Institute for Management & Planning Studies
2021-05-01
|
| Series: | فرایند مدیریت و توسعه |
| Subjects: | |
| Online Access: | http://jmdp.ir/article-1-3717-en.pdf |