The Influence of Advertising, Sales Promotion, and Service Quality on Customer Loyalty of Bank Jatim Indonesia

Customer loyalty is very important in a very tough business competition because loyalty will benefit the company's long-term development. To get customer loyalty, companies need to do the right marketing strategy so that it can affect customer loyalty. The purpose of this study is to analyze t...

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Bibliographic Details
Main Authors: Novi Nurlaini, Joko Suyono, Damarsari Ratnasahara Elisabeth, Abdul Thalib Bin Bonn
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2021-05-01
Series:IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:
Online Access:https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1218