The Influence of Advertising, Sales Promotion, and Service Quality on Customer Loyalty of Bank Jatim Indonesia
Customer loyalty is very important in a very tough business competition because loyalty will benefit the company's long-term development. To get customer loyalty, companies need to do the right marketing strategy so that it can affect customer loyalty. The purpose of this study is to analyze t...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
LPPM of Narotama University Surabaya
2021-05-01
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Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
Subjects: | |
Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1218 |