The Influence of Advertising, Sales Promotion, and Service Quality on Customer Loyalty of Bank Jatim Indonesia

The Influence of Advertising, Sales Promotion, and Service Quality on Customer Loyalty of Bank Jatim Indonesia

Customer loyalty is very important in a very tough business competition because loyalty will benefit the company's long-term development. To get customer loyalty, companies need to do the right marketing strategy so that it can affect customer loyalty. The purpose of this study is to analyze t...

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Bibliographic Details
Main Authors: Novi Nurlaini, Joko Suyono, Damarsari Ratnasahara Elisabeth, Abdul Thalib Bin Bonn
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2021-05-01
Series:IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:
advertising
sales promotion
service quality
customer loyalty.
Online Access:https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1218

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