Impact of COVID-19 Vaccine Misinformation on Social Media Virality: Content Analysis of Message Themes and Writing Strategies

BackgroundVaccines serve an integral role in containing pandemics, yet vaccine hesitancy is prevalent globally. One key reason for this hesitancy is the pervasiveness of misinformation on social media. Although considerable research attention has been drawn to how exposure to...

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Bibliographic Details
Main Authors: Cindy Sing Bik Ngai, Rita Gill Singh, Le Yao
Format: Article
Language:English
Published: JMIR Publications 2022-07-01
Series:Journal of Medical Internet Research
Online Access:https://www.jmir.org/2022/7/e37806