Doing Big Things in a Small Way: A Social Media Analytics Approach to Information Diffusion During Crisis Events in Digital Influencer Networks

Digital influencers play an essential role in determining information diffusion during crisis events. This paper demonstrates that information diffusion (retweets) on the social media platform Twitter (now X) highly depends on digital influencers’ number of followers and influencers’ location withi...

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Bibliographic Details
Main Authors: Shohil Kishore, Amy Errmann
Format: Article
Language:English
Published: Australasian Association for Information Systems 2024-01-01
Series:Australasian Journal of Information Systems
Subjects:
Online Access:https://journal.acs.org.au/index.php/ajis/article/view/4429