Doing Big Things in a Small Way: A Social Media Analytics Approach to Information Diffusion During Crisis Events in Digital Influencer Networks
Digital influencers play an essential role in determining information diffusion during crisis events. This paper demonstrates that information diffusion (retweets) on the social media platform Twitter (now X) highly depends on digital influencers’ number of followers and influencers’ location withi...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Australasian Association for Information Systems
2024-01-01
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Series: | Australasian Journal of Information Systems |
Subjects: | |
Online Access: | https://journal.acs.org.au/index.php/ajis/article/view/4429 |