People, profiles, and purchases: Investigating the impact of environmental cues in social commerce

AbstractTechnology, digital advances, and social media are increasingly used to facilitate and influence online consumer purchasing behavior. Growth at the intersection of e-commerce, social networking usage, and functionality has given rise to the social commerce phenomenon. Social commerce sites a...

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Bibliographic Details
Main Authors: Morgan M. Bryant, Rituparna Basu
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2285037