Marketing challenges experienced by small-to-medium enterprises over formal clothing industries in Harare, Zimbabwe
small-to-medium enterprises (SMEs) are faced with a myriad of competitive business organisations which are broadly categorised as formal industries. These organisations exhibit varying marketing strategies to remain viable, survive and to be a going concern. This study investigated marketing strateg...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2018-01-01
|
| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/23311886.2018.1488234 |