Marketing challenges experienced by small-to-medium enterprises over formal clothing industries in Harare, Zimbabwe

Marketing challenges experienced by small-to-medium enterprises over formal clothing industries in Harare, Zimbabwe

small-to-medium enterprises (SMEs) are faced with a myriad of competitive business organisations which are broadly categorised as formal industries. These organisations exhibit varying marketing strategies to remain viable, survive and to be a going concern. This study investigated marketing strateg...

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Bibliographic Details
Main Authors: Lucia Sithole, Musaemura Jabulani Sithole, Cathrine Chirimuta
Format: Article
Language:English
Published: Taylor & Francis Group 2018-01-01
Series:Cogent Social Sciences
Subjects:
marketing strategies
small-to-medium enterprises
formal clothing industries
marketing management
sustainable marketing
viable operations
Online Access:http://dx.doi.org/10.1080/23311886.2018.1488234

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