STRATEGIC ANALYSIS FOR IDENTIFYING THE SOURCES OF COMPETITIVE ADVANTAGES OF WINE COMPANIES IN BULGARIA
The aim of the article is to identify the sources of competitive advantages of wine enterprises through analysis of the business environment and to determine the factors that allow the sustainable development of competitiveness in the sector. The VRIO – analysis is used to identify the factors that...
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| Format: | Article |
| Language: | English |
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BelloPrint Pazardjik
2021-03-01
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| Series: | Journal of Bio-Based Marketing |
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| Online Access: | https://journalbbm.files.wordpress.com/2021/03/article_1.pdf |