Analysis of Interbrand, BrandZ and BAV brand valuation methodologies

Analysis of Interbrand, BrandZ and BAV brand valuation methodologies

Brand valuation is considered for one of the most significant challenges of not only theory and practice of contemporary marketing, but other disciplines, as well. Namely, the complex nature of this issue implies the need for multidisciplinary approach and creation of methodology which goes beyond t...

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Bibliographic Details
Main Authors: Krstić Bojan, Popović Ana
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2011-01-01
Series:Marketing (Beograd. 1991)
Subjects:
brand value
brand valuation
Interbrand methodology
BrandZ methodology
Brand Asset Valuator(BAV) methodology
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711104237K.pdf

Internet

http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711104237K.pdf

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