The effects of fake reviews during stepwise topic movement on shopping attitude in social network marketing
Although the influence of consumer reviews is increasing in weight, far-flung consumer comments on social networks are a retrogressive problem, disturbing users' attention in reviews studies by interpreting them as misleading messages. The need for investigating the unknown meaning layers of fa...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-12-01
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| Series: | MethodsX |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2215016123004570 |