El papel de la mujer en la compra: una tipología del consumidor basada en las decisiones vacacionales
This paper aims to analyse the woman’s role in the family vacation decision. Specifically, we intend to identify different typologies of women based on pre and post vacation decision, women’s’ lifestyles and socio-demographic variables. Information was obtained through 300 questionnaires addressed t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto de Investigación Social y Turismo
2012-10-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://www.pasosonline.org/Publicados/10512/PS0512_09.pdf |