Effects of supply chain collaboration on customer loyalty for household electronic appliances in Vietnam
Purpose – In an era of global competition, firms need to collaborate for long-term benefits. Researchers have investigated the linkages between supply chain collaboration (SCC), customer satisfaction and loyalty. However, little attention has been paid to these linkages in the home electronics secto...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2022-11-01
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| Series: | Journal of Asian Business and Economic Studies |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JABES-11-2021-0189/full/pdf |