Cost Leadership Strategy and Differentiation Strategy Mediate the Effect of Entrepreneurship Orientation on the Performance of Batik Lendah SMEs
Batik SMEs in Lendah District are facing business challenges during the pandemic. The challenge is the decline in sales of batik cloth. The decline in sales of batik cloth has an impact on the performance of Batik SMEs in the Lendah District. Performance is the achievement of specified organizationa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Merdeka Malang
2022-06-01
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| Series: | Jurnal Manajemen Dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jmdk/article/view/7182 |