Machine Learning and Marketing: A Systematic Literature Review
Even though machine learning (ML) applications are not novel, they have gained popularity partly due to the advance in computing processing. This study explores the adoption of ML methods in marketing applications through a bibliographic review of the period 2008–2022. In this period, the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2022-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9869838/ |