Characteristics of consulting firms associated with the diffusion of big data analytics

Purpose – This study investigates the characteristics of business and management consulting firms (firm size, international affiliation and scope of operation) affecting the adoption rate (i.e. recency of adopting big data analytics (BDA) as a new idea) and usage level of BDA. Ten critical areas of...

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Bibliographic Details
Main Authors: Babajide Oyewo, Oluwafunmilayo Ajibola, Mohammed Ajape
Format: Article
Language:English
Published: Emerald Publishing 2021-11-01
Series:Journal of Asian Business and Economic Studies
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JABES-03-2020-0018/full/pdf?title=characteristics-of-consulting-firms-associated-with-the-diffusion-of-big-data-analytics