Purchase Decision in View of Brand Image, Product Quality, and Promotion

The development of technology at this time is very fast. This development can be seen from the progress of gadgets that are now easily grasped by various groups (rich, poor) and ages (old, young) all can use it. Gadget innovations are always popping up all the time, from laptops, PCs, to cellphones...

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Bibliographic Details
Main Authors: Ika Istikhomah, Fithri Setya Marwati
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2021-04-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1533