Artificial Intelligence (AI) in Advertising

Nowadays, information technology is not only widely used in all walks of life but also fully applied in the marketing and advertisement sector. In particular, Artificial Intelligence (AI) has received growing attention worldwide because of its impact on advertising. However, it remains unclear how s...

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Bibliographic Details
Main Authors: Metin Argan, Halime Dinç, Sabri Kaya, Mehpare Tokay Argan
Format: Article
Language:English
Published: Ediciones Universidad de Salamanca 2023-01-01
Series:Advances in Distributed Computing and Artificial Intelligence Journal
Subjects:
Online Access:https://revistas.usal.es/cinco/index.php/2255-2863/article/view/28331